Belk Registry Kiosks

Belk marries engagement and convenience with bridal registry kiosks

Client
Objective

Client Objective 2

Client Objective

Belk, Inc. approached Frank Mayer, looking to modernize its wedding registry program and improve the bridal customer’s experience. The revamp included designing and engineering 35 bridal bars for key Belk locations as well as more than 250 freestanding registry kiosk stations to be placed within stores nationwide.

The Bridal Bar

The
Bridal
Bar

Bridal kiosk bar intended for easy consultation

Manufactured with customer interaction in mind, the wedding registry kiosk bar could service two customers simultaneously and offered a welcoming area where sales associates could walk registrants through the gift registration process. In addition, permanent touch screen monitors located on each end of the bar swiveled between the customer and associate, providing an easy educational tool during the consultation.

belk bridal kiosk

The Kiosk Solution

The
Kiosk
Solution

Freestanding kiosk stations offered self-service options

The freestanding custom fixtures boasted a clean and approachable design and replaced outdated units in stores. Stations allowed quick access for customers to set up or find a registry and print out a product list using a printer easily accessed on a rollout drawer.

belk bridal kiosk along an isle

Bridal Registry Kiosk Features

Bridal Registry Kiosk Features

1
Registry Options

Customers could find, create, or manage a registry while also browsing belk.com.

Printer
2

Shoppers could print registry lists from the printer below.

3
Signage

A fixture behind the kiosk station provided visibility and awareness to the registry campaign.

1
3
2
belk kiosk example

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