Retail Displays

Athletic protection brand Shock Doctor required an in-store merchandising program for their stock of mouthguards and protective cups. Frank Mayer developed four-, eight-, and 12-foot displays to exhibit the brand’s variety of product lines by size, color, and fit in sporting goods stores nationwide. Comparison of performance gear is easy with informative graphics, vertical dividers between merchandise categories, and product display.

MasterBrand Cabinets, Inc. Home Center Displays

Since 2001, Frank Mayer has partnered with MasterBrand Cabinets, Inc. (MBCI) to create in-store merchandising displays for the company's wide selection of quality kitchen and cabinetry brands at retail home centers and dealer channels. Permanent retail display programs with functional designs capture consumers' attention and increase brand visibility.

Frank Mayer teamed up with legendary footwear brand Dr. Martens to design a shoe wall display that attaches to an existing structure in select Journeys stores nationwide. Dr. Martens decided on a concert look for the wall fixture, implementing music-themed graphics that complement the brand and constructing the header, metal shelves, and base to simulate concert lighting truss systems.

Recognized toy brand highlights merchandise on store shelves

For more than a decade, iconic toy brand LEGO® has partnered with Frank Mayer and Associates to bring products to life on store shelves, interrupting even the smallest customer’s path-to-purchase with in-store merchandising displays, interactive and secure model cases, updateable graphic systems for standard gondolas, in-store mobile marketing carts, and large size replicas of LEGO® characters.

Menards asked Legrand, a leading manufacturer of stylish light switches, outlets, and more, to create a fresh display for the home improvement store’s electrical aisle. Frank Mayer designed and engineered both 8’ and 12’ options that use simple modular panels. Panels include merchandise from the manufacturer’s adorne and radiant collections, showcasing products like USB charging outlets, nightlights, sensors, dimmers, timers, and fan controls.

One of the first flooring manufacturers to bring luxury vinyl tile products to retail, Metroflor Corporation stepped into the retail marketplace with its Metroflor Selection Center. The fixture, designed to present up to 128 product samples, brings all its major product lines together in one place and presents a cohesive brand statement to enhance the in-store experience at a network of independent distributors.

Harley-Davidson asked Frank Mayer to design and produce a multi-product display for dealers that could securely hold two StaCyc, Inc. electric-powered children's bikes, three helmets, bike decals, riding gloves and t-shirts. An additional bike stand is secured to the base for a third bike.

Made of powder-coated sheet metal, the display also features a flash player with a 90-second video loop, and dealers can update content easily using a USB flash drive.

Lovevery End Cap Retail Kit

Educational toy company Lovevery was expanding its subscription-based product line to include Target stores and needed a retail shelf display to help merchandise the product. Frank Mayer created both a three foot and four foot kit that includes an end cap backer cover graphic, a header graphic, and colored shelf cover graphics. The three foot kit also has info-shelf talker aisle flags, while the four foot kit utilizes curved info boxes to display age ranges. The kits needed to be easy to set up by store associates and educate shoppers on which products are developmentally appropriate for specific ages.