What is an End Cap Display?

End cap displays can be either freestanding or fixed displays at the end of an aisle that face a busy thoroughfare in a store.

Utilized often at retail and in the grocery sector, they’re an excellent choice for brands looking to highlight their name and product to a large audience. In fact, studies have shown end cap merchandising delivers an increase in product sales. Whether you're introducing a new collection, promoting seasonal offerings, or driving attention to specific items, end cap displays offer the perfect canvas to create an impactful shopping environment.

Why Choose a Retail End Cap Display?

Prime Real Estate - End caps in retail stores are prime real estate on busy aisles.
Impulse Purchases - Because of high traffic at the end of aisles, end cap displays get brands and products noticed and trigger impulse purchases.
Brand Visibility - A well-designed end cap can reinforce brand identity and build customer loyalty.

Retail End Cap Display Spotlight

Custom End Cap Display Spotlight

Lovevery Retail End Cap Kit

Lovevery was expanding its line of educational toys into select Target stores and looked to display manufacturer Frank Mayer to design a three and four-foot kit that included a backer cover graphic, a header graphic, and colored shelf cover graphics.

The end cap display design needed to be easy for store associates to assemble and had to educate store shoppers about which products were developmentally appropriate for different age groups.

View Other Retail Display Programs

Lovevery Retail End Cap Kit

The end cap display design needed to be easy for store associates to assemble and had to educate store shoppers about which products were developmentally appropriate for different age groups.

View Other Retail Display Programs