End cap displays can be either freestanding or fixed displays at the end of an aisle that face a busy thoroughfare in a store. Utilized often at retail and in the grocery sector, they’re an excellent choice for brands looking to highlight their name and product to a large audience. In fact, studies have shown end cap merchandising delivers an increase in product sales.
Custom End Cap Display Spotlight
Lovevery was expanding its line of educational toys into select Target stores and looked to display manufacturer Frank Mayer to design a three and four-foot kit that included a backer cover graphic, a header graphic, and colored shelf cover graphics.
The end cap display design needed to be easy for store associates to assemble and had to educate store shoppers about which products were developmentally appropriate for different age groups.
End caps are one of many store display options available to brands looking to capitalize on the benefits of visual merchandising. Read our complete guide to point of purchase displays.
Custom end cap displays boost brand awareness and sales. See examples of other end cap programs we’ve designed and manufactured over the years.
Vitamix End Cap
PPG Nautica Paint Display
Philips Hue End Cap Display