More and more, retail displays are seeking to create a multisensory experience to get their message across.
Despite predictions that online shopping will spell the death of brick-and-mortar retailing, the corner store is still going strong. According to a survey by Tewksbury, Massachusetts-based software company TimeTrade, up to 85 percent of all purchases still take place in the physical retail store.
There’s a reason why consumers continue to choose a physical retail location over the online-only shopping experience: Senses. Consumers want to interact with a product before they buy.
“The bottom line is customers value the personal experience of the physical store,” said TimeTrade CEO Gary Ambrosino. One of the main platforms for that interaction has traditionally been the retail display. In the past, retail displays were primarily a visual medium. Bright colors, bold text and eye-catching images drew consumers’ attention and conveyed the benefits of a particular product. That’s changing, though.
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