Wilsonart Store Displays

The world leader in engineered surfaces showcases samples with interactive merchandise marketing.

Client
Objective

Client Objective 2

Client Objective

A global leader in manufacturing and distributing engineered surfaces, Wilsonart has worked with Frank Mayer on numerous store display programs throughout the years. Two specific custom product displays include the Wetwall fixture and the Calacatta Collection Display.


Wilsonart's Wetwall program sought to create an engaging and easy-to-install fixture to efficiently merchandise the brands new Wetwall Water-Proof Wall Panel System. In addition, the store display needed to convey the ease of do-it-yourself installation. Read about the project here.


Wilsonart wanted its new Calacatta Collection Display to showcase four 10" by 10" samples of the company's assortment of quartz designs. Read more about the custom retail display below.

Wetwall Water-Proof Wall Panel System Display

Wetwall
Water-Proof
Wall
Panel
System
Display

An in-store display to showcase sample options

The Wetwall Display fixture is a wall-mounted panel system. Samples allow customers to interact with the Wetwall options, while maximum graphic area engages and educates consumers about the product’s features and benefits. Samples can be removed to update assortments and give the fixture a longer lifecycle in store.

wetwall store display

The Calacatta Collection Display Program

The
Calacatta
Collection
Display
Program

Part of the PGA TOUR Superstore Studio experience

Wilsonart’s Calacatta Collection includes a high-end assortment of quartz designs inspired by the look of Calacatta marble. The merchandise display shows four samples of the selection to customers at Wilsonart’s company-owned metro locations and independent design centers nationwide. A floor display with a small footprint makes the product a main focal point.

wilsonart stand up display

Calacatta Collection Store Display Features

Calacatta Collection Store Display Features

1
Removable Samples

Customers can remove any of the four sample panels to read more information on the back.

Edge Lighting
2

Soft lighting adds an extra element to capture customer attention.

3
Dark Powder-Coated Metal

Quartz samples pop against the dark fixture, making the product the main focus.

1
3
2
wilsonart stand up display

Other Home Improvement Displays

We have extensive experience working with home product brands. Below, see a few examples of home improvement displays from recent years.

GE Lighting in-store display

GE Lighting, a Savant company Store Display

Legrand switch and outlet display

Collections by Legrand Display

Master brand interactive in-store display

MasterBrand Cabinets Home Center Display

Other Home Improvement Displays

We have extensive experience working with home product brands. Below, see a few examples of home improvement displays from recent years.

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