GE Lighting, a Savant Company Shelf Displays

Interactive lightbulb displays aim to educate consumers

Client
Objective

Client Objective 2

Client Objective

GE Lighting, a Savant Company's key objective is to inform customers about the company's advanced LED technology found in their energy-efficient LED, halogen, high definition, and vintage lighting solutions. The brand's at-retail displays simplify the shopper's decision-making process, often through interactive features and clear graphics. For nearly a decade, Frank Mayer has produced retail displays and merchandisers that showcase GE's premium lighting products in retail stores nationwide.

Lightbulb Shelf Display Programs

Lightbulb
Shelf
Display
Programs

Multiple merchandising display programs across the country

A sampling of shelf display programs for the lighting brand have included:

  • An end cap featuring LED and halogen lighting in three cabinets that showcased the quality of lighting (Reveal, Soft White, and Daylight) with a dimmer switch
  • A counter display to educate customers on the advantages of the company’s Bright Stik general purpose bulb
  • An interactive inline display to promote GE Lighting, a Savant Company’s line of vintage light bulbs, featuring a push button and dimmer switch to let the customer control light intensity
  • A merchandiser designed to advertise and display the company's grow light bulbs in gardening areas of big box stores


The Designs

The
Designs

Interactive features encourage exploration

Each interactive display program often features illuminated front graphic areas that allow customers to test the color and quality of the brand’s different bulbs in a variety of home and light settings. These in-aisle displays have been placed in major mass merchants and hardware stores across the country.

GE LED+ Shelf Display Features

GE LED+ Shelf Display Features

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In-Shelf Design

Display secures to gondola shelves in home improvements store aisles

Interactive Features
2

Push buttons let customers test various lighting features

3
Color Changing Feature

Bulb is programmed to cycle through different light bulb colors automatically

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3
2
GE LED Display example

Other Interactive Display Programs

What's better than telling a customer how your product works? Showing them. Adding interactive features so shoppers can engage with your brand leads to a better-informed buyer. See additional programs we've brought to life.

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Garmin Freestanding Merchandising Display

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BUBBA Display End Cap with Interactive Knife Handles

Other Interactive Display Programs

What's better than telling a customer how your product works? Showing them. Adding interactive features so shoppers can engage with your brand leads to a better-informed buyer. See additional programs we've brought to life.

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