Client Objective 2
Constructed as both a freestanding kiosk and countertop unit, the Shell Fuel Rewards® kiosk incorporated a mag-stripe reader for customers to register and activate their loyalty cards right at the self-service kiosk. With convenience store space at a premium, the design had to be flexible for footprint and for ease of placement.
More than 2,000 rewards kiosks were produced and deployed to Shell stores nationwide. Program results were successful, with more than 100,000 new customers registering for the Shell Fuel Rewards® program after the gas station kiosks launched.
The program consisted of both floor and countertop kiosks.
The kiosk is engineered so the top can be unlocked and hinged forward, allowing access to the tablet inside.
The unit was designed with options for graphics and literature, ensuring any messaging or branding was visible.