An Innovative Pod System Brings Modularity to Eaton’s New Product Displays
Driving Sales and Branding with a Standout Display
The primary objective of this display program is to increase product sales. However, the displays will also play a key role in introducing future product lines, enhancing Eaton’s brand presence at Lowe’s, and standing out from competitors.
A First for Inline Displays at Lowe’s
Traditionally, Lowe’s requires aisle brand headers to be a static graphic that slides into channels – a standard that has never been exempted for inline displays. However, Lowe’s made an exception when Eaton and Frank Mayer proposed an illuminated Eaton-branded header. This distinctive feature not only elevates Eaton’s in-store presence but also sets the brand apart from its competitors.
Meeting Short Timelines and Other Specific Needs
Each display program involves many moving pieces, and Eaton’s rollout was no exception. The client needed a future-proof display that was modular and expandable, displays shipped to 1,732 locations within a two-week window, and strict adherence to all stores’ safety and in-store criteria while still maintaining the design of the display.
In addition to fulfilling these requirements, Frank Mayer also developed an easy plug-and-play installation so Lowe’s MST team could install displays with a high level of success.
