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Increase Sales with a Custom End Cap Display Program

Retail end caps drive sales and amplify brand exposure thanks to prime in-store locations.
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Branded Endcap Display for for retail

How End Cap Merchandising Benefits Your Brand

Whether freestanding or fixed on a shelf, end cap displays are positioned along well-trafficked aisles in retail stores.

Brands may opt for aisle end caps over other types of retail displays for the following reasons:

  • Prime Real Estate
    End caps in retail stores benefit from great placement on busy aisles, ensuring your merchandise and brand are noticed by significantly more shoppers than displays in less frequented areas.
  • Impulse Purchases
    Unplanned purchases equal revenue. Because of the high traffic, end cap displays grab shopper attention and trigger impulse buys.
  • Brand Visibility
    A well-designed end aisle display extends brand awareness to a larger audience and builds customer loyalty over time.

 

Designing Your Retail End Cap

Best Practices When Designing End Cap Display Programs

Frank Mayer’s in-house design agency is well-versed on creating store end cap displays that align with your brand’s unique identity and retail objectives. Blending creativity with function, we take the following into account when designing specifically for end cap retail displays:

Customer Approach

Shoppers approach end caps in retail stores from all directions and angles, so it’s crucial to design something that draws attention from every perspective.

Materials for Durability

Knowing the lifespan of an end cap display helps designers plan for what materials will hold up. Displays in high traffic areas need to withstand more abuse from shoppers, carts, and cleaning tools.

Modularity

End cap fixtures can vary from store to store, so designers may incorporate modular elements to ensure displays fit across different aisle dimensions.

Retail Display Aesthetics

Designing for end aisle displays is unique because they engage shoppers both up close and from a distance. Graphics and images must attract people without overwhelming nearby shoppers.

Aisle End Displays in Big Box Stores

All major box stores and popular retail sites have specific store aesthetics and structural constraints they require brands to follow for in-store merchandising. This can include everything from display size, dimension and weight to store branding consistency and safety standard compliance.

Our long history working with the large brands in these spaces means you have a consultative partner who can ensure your end cap display program meets the right guidelines.

We’ll check every box on your requirement list. Reach out about your program.

Building Flexibility into Your End Cap Display Design

Modular retail displays allow brands to customize their displays to fit various site layouts, change up seasonal products, or easily merchandise different SKUs for niche stores.

Designing your retail end caps with modularity in mind gives you flexibility and cost-saving options.

Read More About the Benefits of Modular Retail Displays
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