Increase Sales with a Custom End Cap Display Program
How End Cap Merchandising Benefits Your Brand
Whether freestanding or fixed on a shelf, end cap displays are positioned along well-trafficked aisles in retail stores. They’re popular with a wide variety of markets, from CPG to electronics to cosmetics.
Brands may opt for aisle end caps over other types of retail displays for the following reasons:
- Prime Real Estate
End caps in retail stores benefit from great placement on busy aisles, ensuring your merchandise and brand are noticed by significantly more shoppers. In fact, a 2012 POPAI study shows half of consumers surveyed remembered seeing at least one display during a recent shopping trip, with end caps and floor displays having the highest recall. - Impulse Purchases
Unplanned purchases equal revenue. Because of the high traffic, end cap displays grab shopper attention and trigger impulse buys. - Brand Visibility
A well-designed end of aisle display extends brand awareness to a larger audience and builds customer loyalty over time.
Aisle End Displays in Big Box Stores
All major box stores and popular retail sites have specific store aesthetics and structural constraints they require brands to follow for in-store merchandising. This can include everything from display size, dimension and weight to store branding consistency and safety standard compliance.
Our long history working with the large brands in these spaces means you have a consultative partner who can ensure your end cap display program meets the right guidelines.
We’ll check every box on your requirement list. Reach out about your program.
Building Flexibility into Your End of Aisle Display Design
Modular retail displays can fit various site layouts, change up seasonal products, or easily merchandise different SKUs for niche stores – all while maintaining brand consistency across diverse retail environments.
Designing your retail end caps with modularity in mind gives you flexibility and cost-saving options.
Versatile Displays for Every Retail Need
From countertop to freestanding units, retail displays come in many forms. Explore other display types designed to fit unique merchandising strategies.