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Imagine a retail display that evolves with your brand, retail space, and customer preferences. Enter modular retail displays.
Unlike traditional, fixed retail displays, modular retail displays are flexible and customizable fixtures that can be reconfigured or expanded to accommodate different products or store layouts. Brands that offer multiple product lines marketed to various niche audiences find these types of displays particularly useful as their demographics span different interests and retailers.
Examples include sporting good brands with merchandise geared to different sports, consumer electronic brands with different types of devices, wearable tech brands, and many more.
Not only are modular displays a cost-effective way to launch a display program, but they offer many benefits for brands looking to merchandise their products in store. Here, we dive into the advantages of designing modular product displays.
As opposed to standard displays, modular retail displays can more easily meet the needs of specific locations, which is valuable when store footprints vary or when retailers want to emphasize or advertise specific genres of a brand’s product line.
Modular displays can be tailored to the retail space, product inventory, and placement requirements. Brands can use the same display across multiple retailers, regardless of product line, by simply changing graphics or adding a modular bracket, peg hook, or shelf.
Because brands can tailor these modular retail displays to the location and store specialty, they enhance shopper engagement because the unit is customized to the store’s customers’ interests – all without needing to build completely different displays for different product lines and stores.
Having a modular display is a great way of addressing a retailer’s consumer demographic that is unique to them. This allows the brand to garner production efficiencies when the displays are built.
Modular store displays are easy to adapt for different dealers based on the product portfolio they sell. For instance, if a display features media capabilities, such as a monitor, video content can be modified to fit the retailer or product assortment.
Another option is to use interchangeable graphics. Usually magnetic, these graphics can be switched out depending on the retailer, inventory, season, promotion, or similar.
The number of shelves, peg hooks, and brackets, used for individual modular displays, can also be unique, depending on the products being merchandised. For example, golf stores get displays with golf products and brackets, bike stores get bike products and brackets, and more. This is useful when it comes time to change out or rearrange inventory.
Display maintenance is also made easy thanks to the use of standard parts across all displays. If a door breaks or a video monitor stops working, parts can easily be swapped out without needing to dispose of an entire display.
With so much adaptability, how can brands ensure a cohesiveness amongst their displays?
When it comes to branding, it’s important to have design consistency across all displays. This often looks like creating a homogenous main structure that has branding elements that can be duplicated when creating a smaller or larger alternative. Using the same substrates, lighting, colors, and common parts will tie the program together regardless of the retailer where the display is located.
So, while products, graphics, or display sizes may differ between retailers, the essence of the brand is still recognizable.
Rather than create and produce multiple display designs for different store locations, modular retail displays allow for a single display to meet a variety of needs for brands and their various lines of products.
