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The world leader in engineered surfaces showcases samples with interactive merchandising.

wilson wetwall front[4]

Wilsonart’s Wetwall

Wilsonart sought to create an engaging and easy-to-install fixture to efficiently merchandise the brand’s new Wetwall Water-Proof Wall Panel System. In addition, the display needed to convey the ease of do-it-yourself installation.

In partnership with Wilsonart, Frank Mayer and Associates developed a freestanding panel system that could be wall mounted. Samples allow customers to interact with the Wetwall options, while maximum graphic area engages and educates consumers to the product’s features and benefits. Samples can be removed to update assortments and allow the fixture a longer lifecycle in store.

The Calacatta Collection Display

Wilsonart’s Calacatta Collection includes a high-end assortment of quartz designs inspired by the look of Calacatta marble. The company, a world leader in engineered surfaces, wanted to show four 10” by 10” samples of the selection to customers at Wilsonart’s company-owned metro locations and independent design centers nationwide.

Wilsonart requested a floor display with a small footprint that made the product a main focal point. The quartz samples pop against the dark fixture and lighting adds an extra element to capture attention.  

Wilsonart Display


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