Custom Home Improvement Retail Displays
Home Improvement Displays That Work Hard for Your Brand
Retail displays can increase brand recognition, particularly in the DIY space where product demonstration and clear instructions can directly influence sales.
Benefits of Home Brand Displays
At home improvement, big box, and hardware stores, custom retail displays not only showcase your product in an appealing way, but help your brand stand out in competitive categories.
Here are common advantages of investing in home improvement store displays to showcase your paint, tools, flooring, lighting, window treatments, and more.
- Increase Visibility
Through prime placement and attractive design, branded displays enhance name and product recognition to shoppers. - Product Differentiation
The home improvement vertical is crowded. Stand out from your competition with customized retail displays that explain why your product outperforms the rest. - Educational Opportunities
Custom home improvement retail displays can highlight features, educate shoppers on complex use cases, or explain the advantages of your brand. - Drive Impulse Purchases
Research shows POP displays increase purchases. Ensure your in-store marketing captures the attention of handypersons, tinkerers, and trades people.
Featured Home Improvement Retail Display
GE Lighting, a Savant Company Cync Display
GE Lighting, a Savant Company’s inline Cync display highlights the brand’s smart home experience at Meijer locations nationwide.
Through interactive features, the display educates shoppers on the Cync line of products. Along with demonstrating merchandise on the display, a monitor plays a video loop and sound at the press of a button. Read our case study on GE Lighting and learn how the brand educates shoppers with engaging features on all their displays.
Read Case StudyChoosing a Permanent Display Program for Your Home Improvement Brand
Often, home improvement products come with unique merchandising challenges, whether it’s showcasing oversized tools, heavy-duty equipment, or detailed instructions. Additionally, these displays must withstand the heavy foot traffic common to big box and home improvement stores.
Because of this, custom permanent displays outperform temporary options for many home category brands. The quality of permanent displays ensure products are presented properly and your home improvement store display holds up to frequent interaction.
Designing for the DIY Shopper
Effective home brand displays do more than hold products. They tell a story. Consider strategic design elements when planning your in-store retail strategy.
Incorporating before-and-after visuals, short step-by-step guides, or environmental context like faux walls or mock-up spaces can help shoppers envision your product for their project.
So whether you’re a paint manufacturer that relies on crisp graphics and proper lighting to help customers envision results, or you sell products with complex instructions that could benefit from a video loop demo, being thoughtful on your home improvement display design turns browsers into buyers.