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2026 In-Store Retail Display Influence Report

An analysis of how branded retail displays influence discovery, comparison, and final purchase decisions in-store.
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A Study of In-Store Shopping and Retail Displays

This national survey of more than 1,100 U.S. shoppers presents insight on customer behavior at the point of purchase as well as the role retail displays play in awareness, comparison, and purchasing decisions.

The report is beneficial for:

  • teams responsible for merchandising, marketing, and in-store strategy decisions
  • digital brands considering a physical retail presence
  • industry press
  • retail voices who want the latest information about shopper behavior.
Download the Full Report

Key Shopper Insights

In-store shopping continues to play a decisive role in how people discover and compare products as well as make final purchase decisions.

The findings below offer a snapshot of insights from the full report.

Most Purchases Aren't Pre-Decided

For nearly three in four shoppers, purchasing decisions aren’t fully determined before entering a store.

Displays Drive Discovery

76% of shoppers indicate they’ve discovered a new product or brand from seeing it on a retail display.

Retail Displays Influence Brand Comparison

63% of people answered retail displays have influenced their choice when comparing similar products or brands.

Unplanned Purchases Are Part of the Store Trip

Nine out of ten survey participants indicated they sometimes, usually, or always purchase items they did not originally intend to buy.

Research Audience

This study was conducted in January 2026 and commissioned by Frank Mayer and Associates. It surveyed 1,119 U.S.-based shoppers who reported shopping at physical retail stores at least once per week, excluding traditional grocery-only supermarkets.

Respondents answered questions about their in-store shopping behaviors. A subset of 1,115 participants who indicated they notice branded retail displays at least occasionally completed additional questions related to display influence and perception. Respondents who reported never noticing retail displays were excluded from display-specific analysis but retained for demographic reporting.

Survey Methodology

For the purposes of this study, retail displays were defined as product displays placed in stores by individual brands, outside of usual store shelving or fixtures.

The survey was conducted using a non-probability online panel. As such, a formal margin of error is not reported; however, a random sample of this size would be associated with an approximate margin of error of ±3 percentage points at the 95% confidence level.

How to cite this research:
Frank Mayer and Associates. 2026 In-Store Retail Display Influence Report (2026).
See the Findings

About Frank Mayer and Associates

At Frank Mayer, we’re experts at delivering custom self-service engagement solutions.

In short, we manufacture the tools you need to interact with your customers. Whether that’s interactive kiosks that offer your guests autonomy and convenience or permanent retail displays that move your brand’s product, our core expertise is producing self-service solutions tailored specifically to your needs.