Skip Navigation
Kiosks
Displays
Get In Touch
display case study

GE Lighting, a Savant Company Educates Shoppers with Interactive Lightbulb Displays

GE Lighting, a Savant Company Inline Lightbulb Display
Client Summary
For nearly a decade, Frank Mayer has produced retail displays and merchandisers to showcase GE Lighting, a Savant Company’s premium lighting products in national retail stores like Lowe’s, Target, Best Buy, Menards, The Home Depot, Meijer, and True Value. GE Lighting’s key objective is to inform customers about the advanced LED technology found in their energy-efficient LED, halogen, high definition, and vintage lighting solutions. The brand’s at-retail displays simplify the shopper’s decision-making process, often through interactive features, clear graphics, and clever technology.

Multiple Merchandising Display Programs at Retail

Frank Mayer has designed and manufactured many of GE Lighting, a Savant Company’s shelf display programs for retail. Below is a sampling of programs we’ve done for the well-known lighting brand:

  • An end cap display that showcased three styles of the brand’s LED and halogen lighting against different environmental backdrops
  • An interactive inline display promoting their vintage bulb product line that featured a push button and dimmer switch to let shoppers control light intensity
  • A merchandiser designed to advertise the company’s grow light bulbs in gardening areas of big box stores
  • A shelf display with looping video and product demos that highlighted a line of CYNC smart home devices
Require Displays for Multiple Product Lines? Let's Talk.

The Importance of Interactive Features to Encourage Exploration

In a competitive market, GE Lighting, a Savant Company recognizes the value of engaging shoppers through interactive elements that demonstrate their lighting’s brightness, color temperature, and more.

By incorporating these features into their displays, it enhances customer confidence that the lighting will meet their needs, increasing the likelihood of purchase. Additionally, showcasing their impressive line of products and styles fosters brand loyalty and strengthens their position in the market.

Learn More About Interactive Retail Displays

Retail Display Wins Recent OmniShopper Award

GE Lighting, a Savant Company’s Meijer Cync Display received a 2022 OmniShopper Award for “Product Display (Long-Term)” from the Path to Purchase Institute.

The Frank Mayer-made display was installed at Meijer locations across the country and featured the brand’s smart home products.

Read the full press release here