Retail Display Program Timelines

2 minutes
Katie Kochelek

Retail Display Program Timelines

2 minutes
Katie Kochelek

The estimated timeline for the design, production, and installation of a retail display can vary significantly depending on the complexity of the project, the quantity and type of displays produced, and the resources available.

However, the following is a general outline describing the typical process from concept to deployment as well as the estimated timeframes involved for each stage.

Project Planning and Conceptualization (1-4 weeks)

In this initial phase, the client and design team collaborate to define the retail display program’s objectives, requirements, and goals.

Initial concepts and ideas are explored, and the scope of the project is determined.

Design and Development (4-8 weeks)

During this stage, the design team works on creating the visual concepts and layouts for the store display. Multiple iterations and revisions may be required to finalize the design.

Simultaneously, the technical team begins identifying the hardware and software components needed for the retail display.

Prototype Production (2-6 weeks)

Once a design is approved, a prototype of the display is created for testing and validation. The prototype phase helps identify any design flaws or technical issues that need to be addressed before mass production.

Mass Production (6-12 weeks)

After successful testing of the prototype, the production phase kicks off with the manufacturing of the required number of displays. The time needed for mass production can vary depending on the quantity and complexity of the displays.

Quality Assurance and Testing (1-4 weeks)

At this stage, each display is thoroughly tested to ensure it meets the required quality standards and functions as intended.

Designated specialists from the display vendor are trained and go through a checklist of critical points to make sure everything is inspected prior to shipping. In addition, a good display manufacturer requires this process from their vendors as well.

Shipping and Logistics (1-4 weeks)

Once the retail displays are ready, they need to be shipped to their installation locations. The duration of this phase depends on the distance and shipping method. Some brands opt to have displays delivered directly to the retail locations, while others prefer sending displays to hubs, from where they coordinate further delivery to sites.

Installation (1-4 weeks)

Finally, the installation team sets up the displays at their designated locations. The time required for installation can fluctuate based on the complexity of the installation process and any unforeseen challenges that may arise.


Overall, an estimated retail display program timeline can range from approximately 15 weeks for a straightforward, small-scale project to 36 weeks for larger, more complex display programs. However, it’s essential to remember these timeframes are rough estimates, and each project’s timeline may vary based on specific requirements and circumstances.

Effective project management and clear communication between all stakeholders is key to ensuring the project stays on track and meets its deadlines.

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