Displays

Window Treatment Retail Display Fixtures

Floor stand and wall displays showcase a variety of window covering options in store

Client
Objective

Client Objective 2

Client Objective

Going through a brand refresh, window treatment designer and manufacturer Springs Window Fashions looked to Frank Mayer to design updated retail display fixtures to go in independent flooring stores nationwide.

The Solution

The
Solution

Modularity required for window blinds display

Modularity was key for Springs Window Fashions. The company needed both floor stand and wall retail display fixtures along with three modules in each display that could hold product in different ways. Stores can order two or three displays which look like a cohesive unit when placed side by side in any configuration. In addition, there is a swing arm module option that displays swatches or a light box to demonstrate the opacity of the window covering in front of it.

window treatment retail display fixture

The Design

The
Design

An updated look to attract shoppers’ attention

Along with modularity, Springs Window Fashion also desired a clean, minimalist design, lighter materials for the retail display fixture, and ease of assembly for add-on choices like the swing arm, light box and graphic updates. Further, the displays were designed to ship as economically as possible and offer a stress-free set-up for stores.

Window Treatment Retail Display Fixture Design

Window Treatment Fixture Features

Window Treatment Fixture Features

1
Light Box Module

An optional add-on can show shoppers the opacity of a window covering.

Box Modules
2

Each display features three modules that showcase various window treatment styles.

3
Cohesive Configuration

Displays can be placed next to each other to appear as one cohesive unit.

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3
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