PlayStation®4 is "The Best Place To Play™." The Sony Computer Entertainment Inc. PS4™ has multiplied at-retail with the addition of in-store point-of-purchase displays, with some unique parameters.
Working with existing lockable cabinets in a major mass retailer nationwide, Frank Mayer and Associates, Inc. embraced the challenge to design and produce an enticing interactive merchandiser for the PS4 within the retailer's constraints.
An easy to maintain lockable acrylic panel opens like a hood and allows consumers to view changeable partnership materials, currently a PS4-themed LEGO® Marvel Super Heroes™ pod. The product console is viewable and a retractable controller allows game trial before purchase, an essential consumer requirement.