Sig Sauer display

Shop-in-shop program provides immersive customer experience


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Sig Sauer shop-in-shop program

SIG SAUER looked to Frank Mayer and Associates, Inc. to develop a 20-foot store-within-a-store available to select Elite Program dealers nationwide.

The components include fixtures for accessories, airgun/optics and ammo as well as flooring, product cases, tables and interactive touch screen monitors.

Constructed with powder coated metal, fixtures contain slat wall slides with adjustable shelving or hooks. Cases possess a locking door and highlight product on shelves or brackets.

An interactive fixture features looping content and a touch screen for customer interaction. Available in customized configurations, some dealers feature the entire shop while others house specific elements.

The campaign aims to deliver an engaging experience for customers, allowing them to participate fully with the SIG SAUER brand at independent retailer locations.

In-Store Merchandising