Sig Sauer display

Shop-in-shop program provides immersive customer experience


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Sig Sauer shop-in-shop program

SIG SAUER looked to Frank Mayer and Associates, Inc. to develop a 20-foot store-within-a-store for Elite Program dealers nationwide. The campaign delivers an engaging experience, allowing customers to participate fully with the SIG SAUER brand at independent retailer locations.

Available in customized configurations, the components include fixtures for accessories, airgun/optics and ammo as well as flooring, product cases and tables. An interactive touch screen monitor features looping content for customer interaction.

For dealers interested in offering a similar program, Frank Mayer and Associates, Inc. has launched a line of stock firearm fixtures. Find out more about our secure and affordable displays for firearms and accessories.

Learn more about
stock firearm fixtures.

Find out how you can use interactive displays to engage with customers.

In-Store Merchandising