Athletic protection brand Shock Doctor required an in-store merchandising program for their stock of mouthguards and protective cups. Frank Mayer and Associates, Inc. developed four-, eight-, and 12-foot displays to exhibit the brand’s variety of product lines by size, color, and fit in sporting goods stores nationwide.
The displays educate athletes about the company’s innovative mouthguards, cups, and supporters and provide easy comparison of performance gear through informative graphics and text, vertical dividers between merchandise categories, and product display. A center panel provides a better point of navigation and education for the merchandise.
These customized displays feature premium plexiglass cases to add a “destination appearance” to conventional gondolas and wall fixtures. Products are visually displayed out of the package to draw in shoppers and are supported with easy-to-read graphics.
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