NESPRESSO MERCHANDISING DISPLAYS
Single-serve coffee displays brew up something extraordinary
Point-of-purchase retail displays for the Nespresso® brand coffee machines are currently found at the locations of three major retailers across the United States. With a shortened lead time to meet targeted in-store dates, Frank Mayer and Associates, Inc. designed and produced two different versions of the merchandising displays – one with a backer and one without – to merchandise nine different Nespresso machine SKUs.
Designs meet special display requirements
A key element of the design required the Nespresso single-serve coffee machines and their removable components to be secured to each fixture with no visible fasteners. Because all parts were fixed to the display before shipment, no display assembly was needed at the store level.