Frank Mayer and Associates teamed up with legendary footwear brand Dr. Martens to design a shoe wall display that attaches to an existing structure in select Journeys stores nationwide. Dr. Martens decided on a concert look for the wall fixture, implementing music-themed graphics that complement the brand and constructing the header, metal shelves, and base to simulate concert lighting truss systems.
During the planning phase, Journeys requested the display weigh less than 65 pounds, ship in two cartons, and install in less than one hour. Frank Mayer and Associates designed and engineered a display to meet these requirements, constructing the backer graphic piece from DiBond structural aluminum to decrease weight and make assembly and installation easier. The lighter weight displays also offer ease and flexibility to associates redesigning store layouts.