BUBBA RETAIL MERCHANDISE DISPLAYS
BUBBA captures sport fishing lifestyle with in-store merchandising display
Manufacturer of angling equipment, BUBBA came to Frank Mayer and Associates, Inc. with several guidelines to consider when developing merchandising display designs, including a design that would fit a small retail footprint, a look that endorsed the sport fishing lifestyle, and imagery that could be easily updated in the field.
Future customers can interact with product
The company also required an interactive component to allow consumers to use the product and understand the ergonomics associated with the BUBBA knife’s handle and blade.
Custom peg hooks and slat wall designs not only allow for heavier electric knives without sagging but offer unique product configurations based on each dealer’s needs.
Frank Mayer and Associates, Inc. delivered on all BUBBA’s requests, and hundreds of units were shipped to dealer locations across the country.