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Increase Sales with a Custom End Cap Display Program

Retail end caps drive sales and amplify brand exposure thanks to prime in-store locations.
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Sporting Goods Displays Score Big at Retail

Branded retail sporting goods displays are expertly designed to increase brand recognition and boost in-store sales.

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Whether freestanding or fixed on a shelf, end cap displays are positioned along well-trafficked aisles in retail stores.

Brands may opt for aisle end caps over other types of retail displays for the following reasons:

  • Prime Real Estate
    End caps in retail stores benefit from great placement on busy aisles, ensuring your merchandise and brand are noticed by significantly more shoppers than displays in less frequented areas.
  • Impulse Purchases
    Unplanned purchases equal revenue. Because of the high traffic, end cap displays grab shopper attention and trigger impulse buys.
  • Brand Visibility
    A well-designed end aisle display extends brand awareness to a larger audience and builds customer loyalty over time.

Best Practices When Designing End Cap Display Programs

Frank Mayer’s in-house design agency is well-versed on creating store end cap displays that align with your brand’s unique identity and retail objectives.

Blending creativity with function, we take the following into account when designing specifically for end cap retail displays:

Customer Approach

Shoppers approach end caps in retail stores from all directions and angles, so it’s crucial to design something that draws attention from every perspective.

Materials for Durability

Knowing the lifespan of an end cap display helps designers plan for what materials will hold up. Displays in high traffic areas need to withstand more abuse from consumer interaction, shopping carts, and cleaning tools.

Modularity

End cap fixtures can vary from store to store, so designers may incorporate modular elements to ensure displays fit across different aisle dimensions.

Retail Display Aesthetics

Designing for end aisle displays is unique because this type of display engages shoppers both up close and from a distance. It’s important to keep this in mind so graphics and images meant to attract people from afar don’t overwhelm nearby shoppers.

Featured Sporting Goods Display

Athletic protection brand Shock Doctor needed merchandising displays to showcase their line of mouthguards and protective gear.

They worked with Frank Mayer to develop four-, eight-, and 12-foot displays. The modular displays let the brand exhibit their product lines by size, color, and fit at different sporting goods nationwide.

Building Flexibility into Your End Cap Display Design

Modular retail displays allow brands to customize their displays to fit various site layouts, change up seasonal products, or easily merchandise different SKUs for niche stores.

Designing your retail end caps with modularity in mind gives you flexibility and cost-saving options.

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