Store display 101: Tips, best practices, do’s and don’ts

"The same challenges of where, how, when and why to use today's sophisticated digital displays present hurdles to retailers striving to strike the right balance between engaging consumers without alienating them."

"Store display 101: Tips, best practices, do’s and don’ts," written by and sponsored by Frank Mayer and Associates, Inc., has just been released.

David Anzia, senior VP, sales, at Frank Mayer and Associates states, "One common mistake retailers make is installing and deploying a display but then leaving it live on its own."

This concise and practical article can be viewed here.

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