"A Display is a Terrible Thing to Waste - Examining P.O.P. Compliance Rates & Best Practices" sponsored whitepaper

thumb_DisplayIsTerribleThingToWaste-popCompliance.jpgshop! Enhancing Retail Environments & Experiences, formerly A.R.E./POPAI, has written a whitepaper, sponsored by Frank Mayer and Associates, Inc,. exploring "the effectiveness of well-executed point-of-purchase initiatives". The perception vs. reality of display placement and location, measuring ROI, and examining the impact of the retail channel on display compliance are just a few topics examined. The case study of the ROBO 3D merchandiser's innovative use of end caps to boost sales is featured.

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