Why Consumers Want the Activated Shopping Experience

Experiential Retail

Experiential retail. Ah, there it is.  The buzz phrase you’ve likely heard one million times over the last year. I know what you’re thinking.  What could possibly be said about experiential retail that hasn’t already been detailed? We’re all hip to Hudson Yards, sneaker enthusiasts are aware (and still impressed) with Nike’s House of Innovation […]

The Future of Self-Service Technology in the Auto Industry

Automotive Kiosks

I was maybe 15 or 16 when I went with my dad to buy the next family car. It was the late 90s, so the purchasing experience was done in that traditional way of which we’ve grown nostalgic. I remember a collection of thick, glossy pamphlets from each car brand accumulating on our kitchen table, […]

The Psychology Behind Retail Marketing

Retail Marketing

If you’re anything like me, you’ve visited that magical, wholesale warehouse Costco with good intentions to pick up the necessities – paper towels, cheese, yogurt, the like. Fast forward an hour and you’re now walking out with an economy size bag of Tootsie Roll pops, a jug of raw honey, and a party-size serving of […]

What’s In Store? 2018 Retail and Point of Purchase Industry Trends

Point of Purchase Industry Trends

Happy New Year! We’ve made another jog around the sun and look forward to what 2018 has in store for our industry. This past year, the expansion and fluidity of e-commerce has continued to challenge traditional retailers to reinvent their strategies of engaging customers. However, brick and mortar stores are answering back, personalizing the shopping […]