Gain insights on the point-of-purchase industry from our whitepapers. Learn from experience in connecting consumers and brands at retail.
Navigating the Connected Consumer's Shopping Cycle
Retailers who offer engaging digital experiences will earn and keep …
Budgeting for your Interactive Project
A successful interactive display or kiosk has its genesis in a fully …
A successful interactive display or kiosk has its genesis in a fully transparent consultative partnership between the client, partners and the in-store merchandising company. Included is a project planning checklist.
The health care industry is increasing its use of self-service kiosks in areas ranging from patient check-in to doctor consultations to the filling of prescriptions.
Retailers who offer engaging digital experiences will earn and keep the loyalty of the connected consumer.
A generational passing of the baton is underway that will increasingly force retailers and brands to respond to consumers in new ways. Anyone who wants to market a brand or merchandise a store should take note; the Millennial generation is already forming lifelong-shopping behaviors. A comprehensive understanding of Millennials is foundational for marketers and retailers.
Tablets have been touted as “reinventing” and “revolutionizing” retail. Retailers and consumer-facing businesses have been testing the use of tablets to gain operational and marketing advantages, and they are establishing their place in a changing technological landscape.
With retailers becoming increasingly dependent on self-service in their stores, traditional merchandising is as important as ever. Merchandising displays are a critical component of giving consumers the information they need to make a buying decision. Developed and published by RetailCustomerExperience.com, sponsored by Frank Mayer and Associates, Inc.
Revamping the in-store environment with merchandising and POP displays: Facing fierce competition and high operating expenses, today’s retailers must develop new strategies for attracting consumers and building brand recognition. Developed and published by Retail TouchPoints.
The proliferation of smartphones and tablets means consumers are more connected than ever. Learn how to take advantage of new technologies to increase ROI. Developed and published by RetailCustomerExperience.com
Tablets are an appealing tool for customer engagement at the point of service, and those who move early with well-planned strategies stand to benefit. The question of how tablets will be displayed is an important detail that deserves creative consideration.
Co-op support can be a powerful tool for both the brand marketer and the retailer. Our Co-op Calculator allows you to change variables and immediately see the impact on your sales model, including helping determine the retail “break even” points.
New technologies, such as mobile, touchscreens and tablets, are offering retailers more ways to connect with customers. Learn what technologies are available and how to maximize their effectiveness. Developed and published by RetailCustomerExperience.com.
Improving kiosk solutions and how they can educate and assist consumers. Developed and published by KioskMarketplace.com.
This guide discusses using a kiosk as a branding tool and offers tips on how to use a kiosk more effectively in your branding efforts.
Answering the questions on our checklist and using them to arrive at budget parameters establishes a solid foundation for a project and a sure footing for the relationships.