About FMA

WHITE PAPERS

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Industry reports, retail insights, and guest articles.

  • Is It iPad or Something Else?

    Tablets are becoming increasingly popular for both consumer and business use. Many marketers are asking which tablet is right for retail and other consumer‐facing businesses.

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  • Self-service in Health Care

    Improving kiosk solutions and how they can educate and assist consumers. Developed and published by KioskMarketplace.com.

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  • Budgeting for Your Interactive Project

    Project planning checklist tips.

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  • In-Store Merchandising Drives Consumer Centric Retailing

    The innovative use of space, displays and interactive merchandising is key to a consumer centric retailing strategy.

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  • Kiosk Branding Guide

    This guide discusses using a kiosk as a branding tool and offers tips on how to use a kiosk more effectively in your branding efforts.

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  • Designing Retail Merchandising Displays: Sell More, Lose Less

    The magnitude of retail theft speaks volumes about the need for comprehensive deterrence.

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  • Keeping Service Customers Satisfied in a Social Mobile World

    The era of the social mobile consumer requires a broader view and additional tools when aiming for service satisfaction.

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ARTICLES & INSIGHTS

  • Is a Tablet Right for Your In-Store Merchandising or Business Project?

    The advent of tablets has caused marketers and retailers to take a fresh look at how they serve up information and connect with customers. Tablets provide yet another communication and customer experience option. Article from RetailSolutionsOnline.

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  • Many Happy Returns... A Return On Merchandising Investment Model

    Learn about an easy-to-use working "Return On Merchandising Investment" calculator.

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  • Retail Display Checklist - Ten Questions that Define Requirements and Budget

    Answering the questions on our checklist and using them to arrive at budget parameters establishes a solid foundation for a project and a sure footing for the relationships.

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  • The Careful March of 2-D Barcodes Into the Aisle

    The usage of 2-D bar codes is on an upward swing in the U.S. Mobile bar codes are making their way into stores as a call-to-action to investigate and interact with products. Article from RetailSolutionsOnline.

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  • Interactive Merchandising Is Next

    Interactive retail displays, where the desire to see and touch a product can intersect with technology. Article from RetailSolutionsOnline.

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  • iPad Kiosks - Consider the Possibilities

    The potential for marketing at the retail level using iPad kiosks. Article from RetailSolutionsOnline.

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