WHITE PAPERS
Industry reports, retail insights, and guest articles.
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Multi-channel Retailing
New technologies, such as mobile, touchscreens and tablets, are offering retailers more ways to connect with customers. Learn what technologies are available and how to maximize their effectiveness. Developed and published by RetailCustomerExperience.com.
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Self-service in Health Care
Improving kiosk solutions and how they can educate and assist consumers. Developed and published by KioskMarketplace.com.
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Thwart Shoplifters with Theft Deterrent In-Store Merchandising
Retailers in North America lost $45.3 billion to shoplifting in 2011 as reported in The Global Retail Theft Barometer 2011 (GRTB). This paper focuses on the role that in-store merchandising can play in the fight to protect retail assets.
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Is It iPad or Something Else?
Tablets are becoming increasingly popular for both consumer and business use. Many marketers are asking which tablet is right for retail and other consumer‐facing businesses.
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Budgeting for Your Interactive Project
Project planning checklist tips.
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In-Store Merchandising Drives Consumer Centric Retailing
The innovative use of space, displays and interactive merchandising is key to a consumer centric retailing strategy.
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Kiosk Branding Guide
This guide discusses using a kiosk as a branding tool and offers tips on how to use a kiosk more effectively in your branding efforts.
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Designing Retail Merchandising Displays: Sell More, Lose Less
The magnitude of retail theft speaks volumes about the need for comprehensive deterrence.
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Keeping Service Customers Satisfied in a Social Mobile World
The era of the social mobile consumer requires a broader view and additional tools when aiming for service satisfaction.
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ARTICLES & INSIGHTS
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Is a Tablet Right for Your In-Store Merchandising or Business Project?
The advent of tablets has caused marketers and retailers to take a fresh look at how they serve up information and connect with customers. Tablets provide yet another communication and customer experience option. Article from RetailSolutionsOnline.
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Many Happy Returns... A Return On Merchandising Investment Model
Learn about an easy-to-use working "Return On Merchandising Investment" calculator.
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Retail Display Checklist - Ten Questions that Define Requirements and Budget
Answering the questions on our checklist and using them to arrive at budget parameters establishes a solid foundation for a project and a sure footing for the relationships.
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The Careful March of 2-D Barcodes Into the Aisle
The usage of 2-D bar codes is on an upward swing in the U.S. Mobile bar codes are making their way into stores as a call-to-action to investigate and interact with products. Article from RetailSolutionsOnline.
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Interactive Merchandising Is Next
Interactive retail displays, where the desire to see and touch a product can intersect with technology. Article from RetailSolutionsOnline.
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iPad Kiosks - Consider the Possibilities
The potential for marketing at the retail level using iPad kiosks. Article from RetailSolutionsOnline.
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