Featured Whitepapers

Gain insights on the point-of-purchase industry from our whitepapers. Learn from experience in connecting consumers and brands at retail.

 

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Navigating the Connected Consumer's Shopping Cycle

Retailers who offer engaging digital experiences will earn and keep …

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Kiosks in Health Care 101

The health care industry is increasing its use of self-service kiosks …

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  • Kiosks in Health Care 101

    The health care industry is increasing its use of self-service kiosks in areas ranging from patient check-in to doctor consultations to the filling of prescriptions.

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  • Navigating the Connected Consumer's In-Store Shopping Cycle

    Retailers who offer engaging digital experiences will earn and keep the loyalty of the connected consumer.

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  • Succeeding with Millennials at Retail

    A generational passing of the baton is underway that will increasingly force retailers and brands to respond to consumers in new ways. Anyone who wants to market a brand or merchandise a store should take note; the Millennial generation is already forming lifelong-shopping behaviors. A comprehensive understanding of Millennials is foundational for marketers and retailers.

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  • Using Tablets to Transform Retail Experience

    Tablets have been touted as “reinventing” and “revolutionizing” retail. Retailers and consumer-facing businesses have been testing the use of tablets to gain operational and marketing advantages, and they are establishing their place in a changing technological landscape.

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  • Traditional Merchandising in the Age of Self-Service

    With retailers becoming increasingly dependent on self-service in their stores, traditional merchandising is as important as ever. Merchandising displays are a critical component of giving consumers the information they need to make a buying decision. Developed and published by RetailCustomerExperience.com, sponsored by Frank Mayer and Associates, Inc.

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  • 5 Steps to Personalizing the In-Store Experience

    Revamping the in-store environment with merchandising and POP displays: Facing fierce competition and high operating expenses, today’s retailers must develop new strategies for attracting consumers and building brand recognition. Developed and published by Retail TouchPoints.

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  • The Convergence of the Connected Consumer and Omni-channel Retailing

    The proliferation of smartphones and tablets means consumers are more connected than ever. Learn how to take advantage of new technologies to increase ROI. Developed and published by RetailCustomerExperience.com

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  • Planning for a Tablet Display

    Tablets are an appealing tool for customer engagement at the point of service, and those who move early with well-planned strategies stand to benefit. The question of how tablets will be displayed is an important detail that deserves creative consideration.

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  • Merchandising That Earns Its Keep...A Handy Co-op Calculator

    Co-op support can be a powerful tool for both the brand marketer and the retailer. Our Co-op Calculator allows you to change variables and immediately see the impact on your sales model, including helping determine the retail “break even” points.

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  • Multi-channel Retailing

    New technologies, such as mobile, touchscreens and tablets, are offering retailers more ways to connect with customers. Learn what technologies are available and how to maximize their effectiveness. Developed and published by RetailCustomerExperience.com.

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  • Self-service in Health Care

    Improving kiosk solutions and how they can educate and assist consumers. Developed and published by KioskMarketplace.com.

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  • Budgeting for Your Interactive Project

    Project planning checklist tips.

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  • Kiosk Branding Guide

    This guide discusses using a kiosk as a branding tool and offers tips on how to use a kiosk more effectively in your branding efforts.

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  • Personalize Your Customer's Experience with these Simple Steps

    The instance a shopper encounters a product at retail is sometimes called the "moment of truth." We've identified five steps that can help those involved in retail merchandising plan for a more customer-driven experience. Article from RetailSolutionsOnline.

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  • Four Benefits of Omni-Channel Retailing

    The benefits of omni-channel retailing transcend the challenges. Article from RetailSolutionsOnline.

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  • Self Service Kiosks: Connecting with the Customer

    The connected consumer has come to expect more out of self service kiosks when they transition from their mobile device to the store. Article from RetailSolutionsOnline

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  • Retail Display Checklist - Ten Questions that Define Requirements and Budget

    Answering the questions on our checklist and using them to arrive at budget parameters establishes a solid foundation for a project and a sure footing for the relationships.

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