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Services
Custom Retail Fixture
Overview
Wal-Mart was looking for an endcap solution which would allow them to showcase three gaming systems in a unified look to keep all players on the same stage at Wal-Mart stores. The interactive endcaps featured the Nintendo Wii, Xbox and a drum kit/guitar for the Playstation 3 Rock Band.
Frank Mayer & Associates, Inc. designed and produced the elements of each endcap which included custom brackets for securing the 20" LCD screen along with graphic panels and game controllers to allow consumers to play the featured games.
The endcaps provided Wal-Mart with a gaming destination wihin the store where they could not only showcase each system, but also sell game consoles and gaming accessories for each individual game system from each of the three areas. |
