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Services
Promotional Services
Overview
Texas Instruments wanted to run a back-to-school promotion to generate
excitement about their new TI-83+ Silver Edition Calculator. FMA created an
online sweepstakes with a Ford Mustang as the grand prize. Tear pads were
mounted to corrugated headers on TI displays produced by FMA, which included the
sweepstakes URL. Stickers on the product packaging also contained the
sweepstakes URL. Entrants logged onto the TI education website, with a link to
the sweepstakes site, established and hosted by FMA. Each day, a daily prize
winner was selected by FMA. At the conclusion of the program, FMA selected the
sweepstakes prize winners and coordinated the fulfillment of prizes.
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