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Services
Custom Retail Fixture
Overview
Cervélo SA has created a retail bicycle system like no other!
Placed at independent bike dealers worldwide this in-store merchandiser captures the essence of the Cervélo brand. The smooth, sleek design by Continuum, paired with FMA's engineering and production team communicate the speed and aerodynamics of the Cervélo product. Consumers benefit as they can easily remove the bikes to assist in their buying decisions and retailers can now showcase the complete line of Cervélo bikes. The tall Airfoil display dominates the retail space while creating a strong visual impact of bright red throughout the store.
Awards
2008 Bronze OMA Award Winner
2008 GlobalShop Best of Show - Creative, designed by Continuum
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