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Services
Interactive Kiosks
Awards
POPAI Gold OMA Winner
Awarded two Gold Design of the Times Awards
Awarded Design Excellence Award
Awarded Kiosk Magazine "Kiosk of the Year"
Overview
The
BMW Virtual Sales Center takes consumers
into the world of BMW and their line of
trend setting automobiles. Designed
and produced by Frank Mayer & Associates,
Inc., the BMW Virtual Sales Center contains
a 17.4" touchscreen monitor which allows
consumers to access an assortment of full
screen, full motion video along with access
to the BMW website to "build your own
BMW".
The
sleek and elegant design of the Virtual
Sales Center features a glass tabletop
and doors to open and close the unit.
When closed, the unit projects a sturdy
look and feel with the aluminum and chrome
plated steel body.
A seasoned
team of professionals ensured that this
project met the rigorous BMW design, production,
and installation destined to make this
a key focal point of all participating
BMW dealers.
POPAI president & CEO Dick Blatt commented, "By virtue of its win of a Gold Outstanding Merchandising Achievement (OMA) Award, BMW of North America, and its partner Frank Mayer & Associates, are to be commended for the outstanding innovation and creativity exhibited by the BMW Virtual Sales Center. This compelling form of retail-based brand marketing works for retailers by educating customers; for the brand marketer by communicating key brand attributes; and for the consumer by delivering critical information needed to aide in the purchase process." Blatt continued, "Congratulations to the BMW-Frank Mayer team on the development and execution of this outstanding form of in-store advertising."
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