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Frank Mayer & Associates, Inc. designed and administered a sweepstakes program for Wolverine Boots and Shoes to promote brand awareness, build brand identity and increase Wolverine Boots and Shoes sales. The sweepstakes program consisted of posters, drop boxes, tear pads, tent cards, shelf talkers and shoe tags. Centered on a camping theme, this POS Kit was designed to work in shoe retailers nationwide. The program generated a lot of buzz about the grand prize, a JayCo pop-up camping trailer.
Program management, including prize fulfillment and distribution was handled by FMA.
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