Bringing a brand to light at retail


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GE Lighting Display

Educating the consumer on GE's advanced LED technology of energy efficient LED and halogen lighting is the key component of the GE Lighting display. The at-retail display aids consumers in the decision making process to identify the type of bulb recommended for their needs.

A large illuminated front graphic area and dimmer switch allow a customer to test each of the different bulb's hues in a variety of lighting settings for the home. This in-aisle display is placed in major mass merchants and hardware stores nationwide.

In-Store Merchandising