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June - Frank Mayer & Associates, Inc. Reveals Educational Interactive Kiosk for Transitions Optical - June 14, 2010
Frank Mayer & Associates, Inc. has completed the first round of interactive educational kiosks for Transitions Optical. Transitions Optical is the largest supplier of photochromic lenses in the world and is currently testing these units in select retail environments.
Frank Mayer & Associates, Inc. designed and produced the Transitions Optical interactive kiosk to educate consumers and store personnel regarding the variety of photochromic lens options available. This free-standing kiosk is unique as it incorporates a UV-LED light to simulate outdoor UV rays to allow consumers to experience how quickly Transitions lenses activate when exposed to the UV light.
The kiosk provides:
Consumer Education
- Understanding the importance of regular eye exams
- Experiencing the benefits of Transitions lenses in simulated lighting situations
- Conducting a self-assessment to learn which lens is best for their lifestyle
- Lens registration
- Receiving in-store promotions
Product Demonstration
Each Transitions Optical display has 72 UV-LED light bulbs built into the unit. Activated via touchscreen, a demonstration card is placed under the bulbs and within 12 seconds consumers can remove the card and see how the lenses darken when exposed to UV light.
Store Education
Educational programs including various medical conditions and selling tips for eyecare lenses and frames are easily accessed by store personnel.
Frank Mayer and Associates, Inc. Takes Home Four Outstanding Merchandising Achievement Awards - March 12, 2010
Frank Mayer & Associates, Inc. was awarded four Outstanding Merchandising Achievement (OMA) awards at the 2010 GlobalShop Show held in Las Vegas. The OMA award recognizes the most innovative and effective in-store and at-retail displays which lift sales, make products memorable and entice consumer purchase.
Frank Mayer & Associates, Inc. was honored to receive these awards on behalf of four high profile national brands; PING® Golf, Sony Electronics, Skechers USA, and Red Robin Gourmet Burgers, Inc. Placed in a variety of retail environments and merchandising spaces, each of these permanent display programs showcase Frank Mayer and Associates, Inc.’s ability to design, engineer, and produce unique solutions that meet our client’s specific brand marketing requirements.
Frank Mayer and Associates, Inc. Sponsors Free Kiosk Branding Whitepaper - March 1, 2010
The Kiosk Branding Guide covers the use of a kiosk as a branding tool and offers tips on how to use a kiosk more effectively in your branding efforts. Download the free Kiosk Branding Whitepaper.
Frank Mayer and Associates, Inc. Introduces Branded Cooler Corners for Convenience Stores - February 17, 2010
Over the past three decades, Frank Mayer and Associates, Inc. has designed, engineered and produced a variety of utility items for use in retail environments, including thousands of branded cooler corners. FMA has retained the design rights and production tooling for these popular items and has created a new proprietary program making these available to the retail and related trades on a “made to order” basis, where buyers can choose colors and store branding options.
Branded cooler corners are perfect display solutions for freezer/refrigerator door placement where space is limited in gas station, grocery or convenience store environments. Cooler corner displays provide category management for easy product identification, promotional messages and store branding. Because of the easy, changeable graphics feature, these items can provide retailers with a unique opportunity to use manufacturers’ co-op dollars or create a separate revenue stream selling the space on these versatile units. Packed ten per carton and available in a variety of colors, cooler corners are an exact fit for freezer door placement.
Frank Mayer and Associates, Inc. Introduces Made to Order Waste/Trash and Recycle Receptacles - January 19, 2010
Over the past three decades, Frank Mayer and Associates, Inc. (FMA) has designed, engineered and produced a variety of utility items for use in retail environments, including thousands of Trash and Recycle Receptacles. FMA has retained the design rights and production tooling for these popular items and has created a new proprietary program making these items available to the retail and related trades on a “made to order” basis, where buyers can choose colors and branding option for quantities as low as 50 or 100 pieces at one time.
These sturdy 2-piece units are rotationally molded from durable polypropylene in a wide range of color choices. The 17” by 17” by 30” unit has an easy-to-remove top and is designed to hold a standard 33 gallon plastic liner bag. These units are weather resistant and the color goes through the material to help hide the effects of normal wear and tear.
In addition to color choices, these units can be “Made-to-Order”, with features including permanent graphics and branding, as well as interchangeable graphic panels to meet specific messaging and advertising needs. Each unit is packed one per carton, with shipping to US continental destinations included in the price.
Frank Mayer and Associates, Inc. also offers a Waste Receptacle with a built-in Windshield Service Center, specifically for the retail gasoline and convenience store market. This 18” by 18½” by 30” unit has a convenient wire towel holder and easy-to-remove, convenient, built-in windshield washer bucket in addition to all the features and durability of the basic Waste/Trash Receptacle.
FMA owns the rights and tooling to these “Made-to-Order” items, and has produced thousands of these to date. Buyers of these items not only have the assurance of their reliable field performance in a wide range of retail environments, but can also take advantage of cost-effective pricing without the normal design and tooling costs. These items are perfect for convenience and fast food stores, gas stations, grocery stores, and any other high traffic public space. As part of sell-in efforts, FMA can also help develop and administer custom incentive programs and/or create and manage a supplier co-op program to underwrite part of the cost per location.
Introducing "Slide-Ability" to On-Shelf Merchandising - December 20, 2009
Frank Mayer & Associates, Inc. is introducing a new version of its recent Slide-Buy* shelf- talker display. Like the initial version with a video screen, this unit can be affixed to most standard gondolas, and slide on a track to access products on most retail shelves. The actual unit extends the Slide-Buy merchandiser’s flexibility by supporting changeable low relief vac-formed inserts, up to 8-1/2” by 11” changeable graphics, an acrylic or wire form literature holder, or even a vac-formed product sample tub weighing up to three pounds. Featuring sturdy steel construction, these units can be powder coated in a wide range of colors to meet most branding needs.
This highly visible approach to managing wide varieties of retail categories moves easily with just a touch of a finger. Its size, versatility, and “slide-ability” makes it a perfect low cost category management tool in a wide variety of retail configurations from home centers and supermarkets to specialty and hardware stores. It is the answer to effectively merchandising on-shelf without restricting critical product access or re-stocking efforts.
According to FMA’s Executive Vice President of Sales and Marketing, Allen Buchholz, “This cost effective tool can provide a message, information or even carry product, and fits on almost any gondola in any retail environment.”
Frank Mayer and Associates, Inc. is a 78 year old custom in-store merchandising company located in Grafton, Wisconsin. At any one particular time, FMA programs and products promoting many top brands are in place at most of the national and regional retail chains.
*Patent applied for
Frank Mayer & Associates, Inc. rolls out promotional gift card merchandisers for Red Robin Gourmet Burgers - October 14, 2009
Frank Mayer & Associates, Inc. is rolling out one-of-a-kind Red Robin® restaurant gift card merchandiser to over 350 locations nationwide. This custom merchandiser for Red Robin creates a point-of-sale display for branded gift cards.
Frank Mayer & Associates, Inc. designed and produced these uniquely branded floor-standing displays to merchandise Red Robin gift cards, envelopes and to-go menus. Each display holds over 100 gift cards and features updatable graphic panels to create branded messages for upcoming promotions, holidays and menu specials. Gift card merchandiser placement at the front of the restaurant allows convenient and easy consumer access.
Frank Mayer & Associates, Inc. Takes Home Four Coveted Design of the Times Awards - October 12, 2009
Frank Mayer & Associates, Inc. has won one gold and three bronze 2009 Design of the Times awards presented at the In-Store Marketing Expo. The Design of the Times Awards competition recognizes the retail industry's best displays and promotions. Hundreds of entries are judged on creativity, innovation, practicality, branding and achievement of sales and marketing objectives.
Frank Mayer & Associates, Inc. received the gold award for the illy® iperEspresso kiosk, an interactive display which provides a non-traditional communication vehicle to engage consumers and create excitement about illy's new iperEspresso System. Bronze award winners were the Lexus IS F-SPORT Parts Accessory display, Sony® SnapLab® Pedestal and the Leupold® MX™ Flashlight counter display.
Frank Mayer & Associates, Inc. Celebrates PING® 50th Anniversary with Commemorative 1A Putter Display - September 22, 2009
Frank Mayer & Associates, Inc. launches the 50th Anniversary PING 1A putter display box for release to the golf industry. This commemorative display exemplifies the rich history of the Ping brand.
Designed and produced by Frank Mayer & Associates, Inc. this one-of-a-kind display features a distinguished design and easy wall-mount placement for prominent positioning at dealer locations.
“As we looked forward to our 50th anniversary, we wanted to create a high-quality, collectible item that recognized our heritage while paying tribute to our founder, Karsten Solheim.” said Brian Bush, PING’s P.O.P manager. “The obvious choice was to incorporate the putter that gave us our name in 1959. Together with the creative team at Frank Mayer, we developed the commemorative, gold-plated PING 1A putter display box. The response from our loyal customers has been very positive. We’re grateful to Frank Mayer & Associates for helping create a final product that signified the craftsmanship that has made PING a leader in the golf industry for 50 years.”
Frank Mayer & Associates, Inc. Introduces Retail Digital Media Kiosk - June 15, 2009
Frank Mayer & Associates, Inc. has introduced a new interactive digital download media kiosk which allows convenient access to over a million music tracks, movies, TV shows, ring tones, games and more.
Frank Mayer & Associates, Inc. partnered with MediaPort, a recognized leader in digital media retail distribution, to create a custom kiosk enclosure where customers can mix and create custom CDs, DVD’s or downloads personalized with artwork and messages. Features of the kiosk include custom retail/product branding, easy-to-use touchscreen interface, seamless retail integration and a variety of payment options.
According to Ronald Bowers, Vice President of New Business Development, “In today’s competitive retail market companies are looking for convenient in-store solutions which drive traffic, create loyalty, and new opportunities. The Retail Digital Media kiosk offers a host of intuitive options at the touch of a finger and within minutes provides customer satisfaction and loyalty”.
Frank Mayer & Associates, Inc. Produces New illy iperEspresso Kiosk for illy Caffé North America, Inc.’s Revolutionary New System - April 15, 2009
Frank Mayer & Associates, Inc. has just completed production of the new illy iperEspresso Kiosk for release to retail. This new interactive kiosk for illy Caffé North America, Inc. provides a non-traditional communication vehicle to engage consumers and create excitement about illy’s new iperEspresso System.
Frank Mayer & Associates, Inc. designed and produced floor and counter versions of the kiosk. The strategy of the kiosk is to create an interactive, educational merchandising unit to gain prime real estate in strategic retail and café accounts in illy’s top markets. Consumers can educate themselves on the product through looping video and choose from four different content selections to learn more about illy, the new iperEspresso System, iperEspresso machines, or how to make a cappuccino. One or two iperEspresso machines can be displayed on the unit allowing for product demonstration to further generate sales of the espresso product merchandised on the kiosk shelves, as well as the machines.
Frank Mayer & Associates, Inc. Takes Home Two Gold Outstanding Marketing at Retail Achievement Awards - March 25, 2009
Frank Mayer & Associates, Inc. has won two Gold Outstanding Marketing at Retail Achievement (OMA) awards at the 2009 GlobalShop Show. The OMA award recognizes the most innovative and effective in-store and at retail displays, lifting sales and making products memorable and enticing to consumers.
Frank Mayer & Associates, Inc. received these awards for the Magellan® Triton™ GPS Counter Display and the Lexus IS F-SPORT Parts Accessory Display. Placed in sporting goods retailers worldwide, the Magellan Triton GPS display highlights the three new GPS devices. The Lexus IS F-SPORT Parts Accessory Display showcases five popular after-auto market accessories to customize their IS F-SPORT automobile in Lexus dealerships throughout the country.
Frank Mayer & Associates, Inc. Launches New Customer Focused Web site - March 17, 2009
Frank Mayer & Associates, Inc. (www.frankmayer.com) has launched its new web site with improved customer interface and enhanced marketing -at -retail programs. The site has been redesigned offering the latest in-store merchandising, interactive kiosk solutions and promotional marketing programs.
According to Dave Zoerb, VP of Marketing at FMA, “In today’s competitive market customers are looking for a company that offers a comprehensive marketing program. As a result , the redesigned web site expresses the custom solutions offered by FMA and expands on exclusive trends and looks of the most current successful retail and interactive programs.” |
