Just in time for Valentine’s Day, here are a few display details we love…
Lighting/Illumination
Whether it’s lighting your product or adding some edge/accent lighting or back lit graphics, it’s a great attract mechanism, especially in big box stores where not all areas have the greatest lighting.
Great Graphics
Great photography grabs attention. Graphics can add dimension by being die/laser cut or standing off using high tech fasteners. And, it’s a great way to educate.
Video/Interactivity
This can tell a more complete story than printed graphics. It can also engage the consumer and act as a silent salesman.
Toys
Drama engages shoppers. Really, who wouldn’t want this guy to greet you every morning?
Challenges
Innovative ways to hold, display, present or secure something.
…at the end of the day it all comes down to the details.
Published 2/14/2012 – by Mike Neumann